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Jeddah Is Ready For The Rage On The Red Sea, Confirmed by The Release of The Promo Video – August 20 definitely is one of the big days in boxing history, where two big names in the heavyweight division reunite in Jeddah, Saudi Arabia for their rematch billed as the Rage On The Red Sea. Anthony Joshua (24-2, 22 KOs) once again will face Oleksandr Usyk (19-0, 13 KOs) in his attempt to reclaim the WBA (Super)/WBO/IBF/IBO titles and become a three-time world heavyweight champion.

The boxing world especially Jeddah is ready to greet the two fighters who will take their rematch at the King Abdullah Sports City Arena. The stunning cinematic promo for Oleksandr ‘The Cat’ Usyk and Britain Anthony Joshua fight has been released and got viral on social media. Featuring hundreds of Saudi nationals, the film is shot on location in both London and Jeddah and is part of the build-up of the fight.

Saudi youth star in promo video ahead of boxing showdown Usyk Vs Joshua in Jeddah | Al Arabiya English
The face-off scene in the Oleksandr Usyk vs Anthony Joshua’s promo video is set in the historic old town of the city of Jeddah.

The promo produced by Whisper and led by Executive Producer Jemma Goba, brings to life the vision of Prince Khalid bin Abdulaziz, Chairman of SCEE, who wanted to capture the excitement of the fight taking place in the city of Jeddah.

“The promo is stunning and we’re delighted with how it reflects the excitement of the year’s biggest fight taking place in our transforming country,” said Prince Khalid.

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Anthony Joshua has already fought in Saudi Arabia when he had his rematch with Andy Ruiz Jr, so he will be in familiar surroundings on fight night.

Ravi Samani of Skill Challenge added about the complexities of shooting the promo across multiple locations were overcome by incredible collaboration and hard work from everyone involved, including the local people in Jeddah who really bring the film to life. As seen at the promo’s conclusion where 300 local men and women looking on at both fighters when coming face-to-face in the historic old town in the city’s al-Balad district.

Prince Naseem Hamed holds his WBC belts and takes part in the making of the promo video with 300 local men and women.

“It was an amazing experience to shoot in the historic location of al-Balad for the face-off scene,” said Dominic O’Riordan, who directed the film. “It was really important to me that we give viewers a taste of Saudi culture that for so many, is still an unknown. I think you can tell in the film that both boxers fed off the awesome energy from the local people and their music and dancing.”

“Part of what I love about being a director is getting the opportunity to shoot in locations I have never been before and Saudi Arabia has always been a place I have wanted to visit. I knew that this film deserved a very cinematic treatment to mirror the occasion of the fight being held in Jeddah,” added O’Riordan, whose CV includes films for the likes of Adidas, BAFTA, Nike, and Visa.

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Oleksandr Usyk who never fought outside of Europe and America was posed for the face-off scene.

The Rage on the Red Sea is the latest international sports event to take place in Saudi Arabia, which has recently emerged as one of the fastest transforming countries in world sport. Since the ‘Clash on the Dunes’ between Joshua and Andy Ruiz Jr. in 2019, there has been a nearly 300 percent surge in male and female boxers in the Kingdom, with the number of boxing gyms growing from just seven to 59.

As part of the country’s aims to get its people engaged and participating in sport, the Saudi Boxing Federation is aiming to inspire 500,000 into the sport in the next four years. If this occurs, new faces from Arabia will compete against the British and American boxers who have dominated the sport.

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